About
The Arizona-Sonora Desert Museum's Day of the Dead visual identity blends cultural celebration, ecological awareness, and fundraising. A warm color palette, papel picado, and a central skeleton represent the holiday, while monarch butterflies and Sonoran Desert flora/fauna connect it to the museum's mission. This cohesive design appears across diverse materials, from digital ads to event collateral, promoting the event and raising funds for the museum's research and conservation, especially for monarch butterflies.
Museum entrance banner
Digital ads live
Shot glasses and a flyer
Photography Credit: Arizona-Sonora Desert Museum
