Objective & Approach
The visual identity for the Day of the Dead event at the Arizona-Sonora Desert Museum is a harmonious blend of cultural richness, ecological significance, and fundraising purpose. To resonate with visitors interested in experiencing and learning about the cultural aspects of the holiday, the design incorporates a warm color palette of oranges and reds. The papel picado border pattern not only pays homage to traditional Mexican folk art but also introduces an intricate and festive element to the overall aesthetic. At the heart of the design is a skeleton, a quintessential symbol of the Day of the Dead, ensuring a direct association with the holiday.
The visual identity for the Day of the Dead event at the Arizona-Sonora Desert Museum is a harmonious blend of cultural richness, ecological significance, and fundraising purpose. To resonate with visitors interested in experiencing and learning about the cultural aspects of the holiday, the design incorporates a warm color palette of oranges and reds. The papel picado border pattern not only pays homage to traditional Mexican folk art but also introduces an intricate and festive element to the overall aesthetic. At the heart of the design is a skeleton, a quintessential symbol of the Day of the Dead, ensuring a direct association with the holiday.
To bridge the cultural theme with the unique context of the Arizona-Sonora Desert Museum, the visual identity seamlessly integrates elements of the Sonoran Desert. Monarch butterflies take center stage, symbolizing the intersection of the natural world with the holiday and highlighting the importance of the monarch butterfly migration. Additional flora and fauna representative of the Desert Museum contribute to the authentic representation of the region. This thoughtful approach maintains cultural sensitivity while creating a visually compelling and cohesive identity.
The collateral for the event spans various mediums, including digital ads, social media graphics, custom tequila shot glasses, wayfinding signage, an event map and brochure, custom menu, punch card, banner ads, flyers, and more. Each piece of collateral is meticulously designed to convey the unique blend of cultural celebration and environmental awareness, fostering an immersive experience for attendees. The visual identity serves a dual purpose by raising awareness and funds for the Desert Museum's ongoing research and conservation efforts, particularly focused on the vital role of monarch butterflies in the Sonoran Desert.
Museum entrance banner
Digital ads live
