Objective
Redesign the collateral that aims to persuade visitors to become members, fostering a sense of connection and commitment to the Arizona-Sonora Desert Museum's mission.
Redesign the collateral that aims to persuade visitors to become members, fostering a sense of connection and commitment to the Arizona-Sonora Desert Museum's mission.
Approach
Inspired by the anticipation of an upcoming gray wolf exhibit, the new look and feel draws inspiration from the majestic colors of a desert sunset, incorporating warm tones of orange, red, and earthy neutrals to create a visually striking and cohesive palette. The design elements are crafted to be scalable, ensuring versatility across a myriad of applications such as banners, signs, renewal letters, campaign letters, membership brochures, digital ads, social media graphics, email blasts, and printed membership cards. Each piece of collateral is designed to capture the essence of the Desert Museum while emphasizing the commitment to conservation and education.
Inspired by the anticipation of an upcoming gray wolf exhibit, the new look and feel draws inspiration from the majestic colors of a desert sunset, incorporating warm tones of orange, red, and earthy neutrals to create a visually striking and cohesive palette. The design elements are crafted to be scalable, ensuring versatility across a myriad of applications such as banners, signs, renewal letters, campaign letters, membership brochures, digital ads, social media graphics, email blasts, and printed membership cards. Each piece of collateral is designed to capture the essence of the Desert Museum while emphasizing the commitment to conservation and education.
bilingual letter campaign
Welcome letter with membership cards
Membership Renewal mailer
Digital Suite
