Objective
The goal was to redesign membership materials to inspire visitors to join and support the Arizona-Sonora Desert Museum's mission.
The goal was to redesign membership materials to inspire visitors to join and support the Arizona-Sonora Desert Museum's mission.
ApproachÂ
Inspired by the upcoming gray wolf exhibit and desert sunsets, the new design uses warm orange, red, and earthy tones for a striking and cohesive look. Scalable design elements are used across all materials, from banners and brochures to digital ads and membership cards, conveying the museum's essence and its commitment to conservation and education.
Bilingual Letter Campaign
Welcome Letter & Membership Cards
Membership Renewal Mailer
Digital Suite
