Objective & Approach
In crafting the interactive map widget for Visit Milwaukee's homepage, the primary goal was to present regional points of interest in a distinctive and engaging manner. Departing from the conventional approach of using pinned locations on a map, the client opted for a creative twist that would uniquely capture Milwaukee's character. Given the city's rich history in the beer industry, the decision was made to replace standard markers with individual beer bottle illustrations. This choice not only pays homage to one of Milwaukee's defining features but also adds an element of playfulness and quirkiness to the user experience.
In crafting the interactive map widget for Visit Milwaukee's homepage, the primary goal was to present regional points of interest in a distinctive and engaging manner. Departing from the conventional approach of using pinned locations on a map, the client opted for a creative twist that would uniquely capture Milwaukee's character. Given the city's rich history in the beer industry, the decision was made to replace standard markers with individual beer bottle illustrations. This choice not only pays homage to one of Milwaukee's defining features but also adds an element of playfulness and quirkiness to the user experience.
The interactive aspect of the widget enhances user engagement. When users hover over the beer bottle illustrations, a dynamic hover animation provides an immediate visual response, making the experience more enjoyable. Upon clicking, a sleek card smoothly slides in from the left, offering detailed information about the specific pillar represented by the beer bottle. This intuitive navigation feature allows users to seamlessly explore the website, deepening their understanding of the community's key attractions. The chosen illustration style is flat and modern, aligning with contemporary design trends, while the color palette adheres to an existing style guide to maintain brand consistency and visual coherence across Visit Milwaukee's digital presence. This unique approach to an interactive map widget not only serves its functional purpose but also contributes to the overall personality and identity of Visit Milwaukee.
Below is a preview of the high-fidelity prototype. Click "Green City" or "The Brew City" to view the interactions. To view live map visit, https://www.visitmilwaukee.org/
