Problem
Visitors do not know about the ongoing conservation projects at the Desert Museum unless they visit the website.
Solution
Design an exhibit with interpretive signs that showcase the Desert Museum's conservation and research projects.
Strategy
→ Integrate an interactive component to the design to attract visitors to enter into the space and read the messages.
→ Create bilingual English and Spanish signs for equity and inclusion.
→ Use material that withstands the outdoor elements.
→ Use material that withstands the outdoor elements.
→ Weave in design elements from the existing wall designs to balance the overall look and feel.
Poster design
"Field Book" Aesthetic
Posters visually resemble pages from a scientist's field book, incorporating elements like hand-drawn illustrations, sketches, and notes.
Posters visually resemble pages from a scientist's field book, incorporating elements like hand-drawn illustrations, sketches, and notes.
Bilingual Text
English and Spanish translation for accessibility and inclusivity.
English and Spanish translation for accessibility and inclusivity.
Poster Size & Format
Design a system that allows for easy replacement and updating.
Design a system that allows for easy replacement and updating.
Material
The material needs to be durable for outdoor elements.
The material needs to be durable for outdoor elements.
Cohesive with nearby exhibits
The new design should not look out of place with the two existing wall exhibits.
The new design should not look out of place with the two existing wall exhibits.
Mockups
Despite its humble presentation—printed on copy paper and taped to the wall—this photo reference provided key context for the exhibit's remaining elements.
Despite its humble presentation—printed on copy paper and taped to the wall—this photo reference provided key context for the exhibit's remaining elements.
Digital mockups
Were essential for explaining the concept to collaborators and vendors.
Were essential for explaining the concept to collaborators and vendors.
Designing other signs and elements
The wave shape, the title in orange, and using circular signs were intentionally chosen to look cohesive with the other wall exhibits
Vendor Collaborations
A positive relationship with print vendors goes a long way when conceptualizing complex installation ideas. After discussing possible solutions, we came up with a solution for hanging the posters.
The wave shape, the title in orange, and using circular signs were intentionally chosen to look cohesive with the other wall exhibits
Vendor Collaborations
A positive relationship with print vendors goes a long way when conceptualizing complex installation ideas. After discussing possible solutions, we came up with a solution for hanging the posters.
Poster Installation
• The posters hang on a cable with a counterweight
• Visitors have an interactive component to this exhibit where they can pull at the posters to read closer
• Visitors can easily flip the poster to read the Spanish translation
• The posters hang on a cable with a counterweight
• Visitors have an interactive component to this exhibit where they can pull at the posters to read closer
• Visitors can easily flip the poster to read the Spanish translation
