Objective & Approach
I redesigned the visual identity for the Coati Kids Club, an educational young family program at the Arizona-Sonora Desert Museum. The brand identity seamlessly blends a friendly typeface with a natural blue color palette inspired by the desert landscape, creating a visually inviting experience for young learners. The Coati Kids Club logo and materials reflect its namesake- a coati with a curious expression. This distinctive visual identity encapsulates the essence of curiosity and discovery.
I redesigned the visual identity for the Coati Kids Club, an educational young family program at the Arizona-Sonora Desert Museum. The brand identity seamlessly blends a friendly typeface with a natural blue color palette inspired by the desert landscape, creating a visually inviting experience for young learners. The Coati Kids Club logo and materials reflect its namesake- a coati with a curious expression. This distinctive visual identity encapsulates the essence of curiosity and discovery.
