Role
Graphic Designer for the Arizona-Sonora Desert Museum
Graphic Designer for the Arizona-Sonora Desert Museum
About
Save Our Saguaros is a campaign to raise awareness about the importance of identifying and eradicating invasive grasses in Tucson, Arizona.
Save Our Saguaros is a campaign to raise awareness about the importance of identifying and eradicating invasive grasses in Tucson, Arizona.
Photography Credit: Arizona-Sonora Desert Museum
Problem
Educate and inspire Tucson resident’s to learn more about invasive species and volunteer at invasive species pulls events.
Educate and inspire Tucson resident’s to learn more about invasive species and volunteer at invasive species pulls events.
Objective
Design a visual identity for the campaign that can be used for digital and print media.
Design a visual identity for the campaign that can be used for digital and print media.
Strategy
→ Create a cohesive visual identity to gain recognition as an official and trustworthy conservation effort
→ Visually appealing and engaging aesthetic that can capture the attention to a younger audience
→ Provide flexibility to accommodate many different size ads for both print and digital media
→ Create a cohesive visual identity to gain recognition as an official and trustworthy conservation effort
→ Visually appealing and engaging aesthetic that can capture the attention to a younger audience
→ Provide flexibility to accommodate many different size ads for both print and digital media
New Designs, Same Campaign
As an extension to the Save Our Saguaros campaign, we created a fun sticker as a fundraising tool to benefit conservation efforts. By using to the same font styles, color tones and illustration style, this design keeps true to the integrity of the main brand.
Defining Success
The adaptability of the design has made it possible to reach a wide audience and be utilized by community partners.
