Problem
Educate and inspire Tucson resident’s to learn more about invasive species and volunteer at invasive species pulls events.
Solution
→ Create a cohesive visual identity to gain recognition as an official and trustworthy campaign.
→ Engage a younger audience to volunteer at pull events.
→ Provide a flexible design to accommodate different marketing collateral.
→ Engage a younger audience to volunteer at pull events.
→ Provide a flexible design to accommodate different marketing collateral.
Design Rationale
New Designs, Same Campaign
As an extension to the Save Our Saguaros campaign, we created a fun sticker as a fundraising tool to benefit conservation efforts. By using to the same font styles, color tones and illustration style, this design keeps true to the integrity of the main brand.
Defining
Success
Success
500k flyers distributed made possible by partnering with Tucson Electric Power. Over half a million customers received a "Save Our Saguaros" insert with their monthly utility bill.
2k+ bookmarks distributed to the greater Tucson community
Adaptable designs make it possible for internal departments and external community partners to edit and update marketing materials as needed year after year.
