Objective
The Arizona-Sonora Desert Museum needed a captivating visual identity for its fundraising event, WineDown for Wildlife, a unique wine tasting experience set at the museum with a focus on wildlife.
The Arizona-Sonora Desert Museum needed a captivating visual identity for its fundraising event, WineDown for Wildlife, a unique wine tasting experience set at the museum with a focus on wildlife.
Approach
Inspired by the paint-and-sip activity at the event, the design incorporated brush strokes while embracing a deep purple color palette to evoke the essence of wine and the evening setting. The logo features a mountain lion that is iconic to the Desert Museum intertwined with wine-related elements. The collateral for this event extends to digital advertising, including social media graphics, print and bus ads, printed banners, wayfinding signage, an event guide, and custom wine tasting cups. Adaptable designs that convey excitement and sophistication for a diverse audience was essential, along with high-resolution files for both print and digital applications.
Inspired by the paint-and-sip activity at the event, the design incorporated brush strokes while embracing a deep purple color palette to evoke the essence of wine and the evening setting. The logo features a mountain lion that is iconic to the Desert Museum intertwined with wine-related elements. The collateral for this event extends to digital advertising, including social media graphics, print and bus ads, printed banners, wayfinding signage, an event guide, and custom wine tasting cups. Adaptable designs that convey excitement and sophistication for a diverse audience was essential, along with high-resolution files for both print and digital applications.
