Role
Designer with Simpleview Inc
Designer with Simpleview Inc
About
The Page Valley Destination Marketing Organization (DMO) serves as the primary marketing and promotional entity for Page County, Virginia. Its core mission centers on fostering economic growth within the region by strategically promoting tourism opportunities.
The Page Valley Destination Marketing Organization (DMO) serves as the primary marketing and promotional entity for Page County, Virginia. Its core mission centers on fostering economic growth within the region by strategically promoting tourism opportunities.
Video & Photography Credit: PageValley.org
Design Process
• In-depth research to define Page Valley's unique characteristics and personality. This analysis informed the overall design direction and aesthetic.
• Develop a unified logo that authentically represents Page Valley, and visual identity assets such as typography, color palette, additional graphics and patterns, and mockups. The visual identity serves as the foundation for the website design.
• The website was strategically designed to target specific audience segments, aligning with the DMO's key performance indicators to maximize social media engagement, to increase newsletter signups and visitor guide requests.
Website Design Strategy
User-Centric Approach
• Mobile-first design: Prioritize seamless user experience across all devices.
• Intuitive navigation: Ensure effortless discovery of information and desired actions.
Key User Goals
• Inspire travel and trip bookings to Page County.
• Encourage engagement with the Enews and Visitors Guide.
Strategic Foundation
• Highlight engaging activities, events, and inspiring travel itineraries and diverse offerings of all towns within Page County, not just the city of Luray.
Brand Refinement
• Domain name change: Transition to "Page Valley" to enhance destination appeal and brand identity.
• Visual storytelling: Utilize high-quality imagery and compelling visuals to build trust and establish expertise.
Content Management & Flexibility
• Strategic call-to-actions (CTAs): Guide users towards desired actions seamlessly.
• Adaptable design system: Empower Page Valley staff to easily update and manage content across the website.
