Objective
The primary objective of redesigning the logo for Explore Riverside was to encapsulate the essence of the Destination Marketing Organization (DMO) goals to appeal to meeting planners and to inspire leisure travelers. The client emphasized the importance of projecting an elevated, boutique-feel service through the visual identity.
The primary objective of redesigning the logo for Explore Riverside was to encapsulate the essence of the Destination Marketing Organization (DMO) goals to appeal to meeting planners and to inspire leisure travelers. The client emphasized the importance of projecting an elevated, boutique-feel service through the visual identity.
Approach
Drawing inspiration from the modern revitalization of Riverside's distinctive Spanish-style architecture, the redesigned logo blends tradition with contemporary aesthetics. The visual identity not only pays homage to the city's architectural heritage but also exudes sophistication, catering precisely to the targeted audience of meeting planners and aligning seamlessly with the elevated standards of Explore Riverside's services.
Drawing inspiration from the modern revitalization of Riverside's distinctive Spanish-style architecture, the redesigned logo blends tradition with contemporary aesthetics. The visual identity not only pays homage to the city's architectural heritage but also exudes sophistication, catering precisely to the targeted audience of meeting planners and aligning seamlessly with the elevated standards of Explore Riverside's services.
digital design system
home desktop and mobile prototype
