The Noche de las Calaveras event aimed to highlight monarch butterflies, symbolic in the cultural celebration of the Day of the Dead holiday, for the purpose of fundraising for monarch conservation.
My Role: Created the visual identity as the in-house Designer at the Arizona-Sonora Desert Museum.
My Role: Created the visual identity as the in-house Designer at the Arizona-Sonora Desert Museum.
A warm color palette, papel picado, and a central skeleton represent the holiday, while monarch butterflies and Sonoran Desert flora/fauna connect it to the museum's conservation-driven mission.
